Content Marketing Blog mint

Content Marketing Blog

Top 10 in the SEO Copywriter's Bag of Tricks

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

1. Write & Read Everyday

When you’re a content writer, it is important to keep yourself up to date with the trends in your field. Doing the research to learn more about your industry can help you generate new ideas and get the right results for your clients. If you take the time to write and read every day, it can help you perfect your craft. Even if what you’re reading, or writing is not within your niche, the habit alone keeps your mind nimble.

2. Plan Your Next Steps

If you’re well versed on the content you’re creating, it may be easy to just dive in. However, there may be times when you don’t know where to start. This is where an outline comes in handy. Outlining your content before your first draft can be crucial in helping you build your writing project. It is a useful tool that gives you room to figure out what your next steps should be. It is also an easy way to map out your SEO content to make it readily available to your audience.

3. Make Keywords a Priority

Using keywords to enhance your SEO content is (literally) key in content creation. Keywords are important because they give your content broadcasting power. If you don’t use the right keywords, then you risk not being seen by the audience that matters. Depending on the industry you focus on, the keywords are constantly changing. It is in your best interest to keep up with the trends and to take advantage of the keywords that are currently being searched.

4. Bullet Points Are Your Friends 

 A helpful trick to improve your SEO content, a bulleted or numbered list, will help break up the monotony in your writing. Often when you’re reading a blog post, you may find some are just a wall of text. When reading this type of content, it can be hard to absorb the information. Bullet points make it easy to scan, absorb and share SEO content.

  • They break up content.
  • They draw the eye.
  • They make for easier reading and learning information.

5. Cater to Your Audience

When creating SEO content, you have to be aware of who you’re writing for. Keeping the audience in mind will help you create stimulating content. You want to approach the audience in a way that they can relate to. For example, if you’re writing about the wonders of a new consumer product, you’ll explore its benefits and uses — but in a casual manner. But if you’re writing content about software, you may approach it from a more analytical standpoint because that is what your audience is looking for. Remember, you want to engage your audience, not scare them away!

6. Don’t Be Afraid to Rewrite

Your first draft will never be your final draft. In any type of content creation, you will have to attempt a few rewrites to make sure your writing flows. Being a great copywriter means you accept that you might have to go over your work from your audience’s point of view and then improve it. When you’re writing a blog post, you want your information to be concise but also welcoming. Always go over your piece and edit thoroughly before publishing.

7. Question Your Work

A large part of being a content writer is having the ability to question your work. You have to be able to put aside your pride. Ask yourself if the content you’re creating ticks all the right boxes. Does your content address all the key issues under that topic? Will the readers take an interest in your message? You must revaluate your work so that you can produce your best. Pro tip: Start with, “This is NOT good enough.” And then make it better!

8. Always Check Your Grammar

When you think your content is ready for publishing,  think again! Your content needs spellchecks and grammar checks. You should go through each line to make sure your structure is solid. If your writing seems rushed, then it’s easy for the audience to dismiss your content and find the information they need, elsewhere.

9. Write with Clarity

For any topic, try to find a way to make your voice heard. It is possible to be authentic while also being educational. You can interact with your audience through your tone of voice. For successful content marketing, having a distinct, clear voice is essential.

10. Be a Credible Source

Check your facts, and then check them again! Being a copywriter means you may write about a variety of things that you don’t necessarily have to be an expert on. Providing your audience with correct information is paramount. If your sources do not seem credible, find sources that are. Whether they be studies, scientific research, or government sites, it is better to find information that is peer reviewed and tested.

Maybe you want to be a good copywriter, but you also have a business to run. We understand! Don’t struggle with creating content that works for your business. MintCopy is a content agency offering a range of copywriting services to clients across North America.

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.searchenginejournal.com/on-page-seo/seo-writing/

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.