SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.
1. Visual Content
Whether it’s video, pictures or infographics, visual content is on trend in 2021 and expected to grow as Instagram, TikTok and Snapchat become more popular with the younger generations. If your content strategy doesn’t include video, you’re missing opportunities to reach customers across age groups. Video lets you demonstrate what your product does and how it helps the customer, increasing understanding, which ultimately drives your bottom line.
2. More Purposeful Content
Readers are demanding better content with more depth and accuracy. Writers are a dime a dozen these days, but a good copywriter who can create fresh stories for your brand is more difficult to find. It’s no longer acceptable to recycle the same old content. The best SEO writers are constantly looking for ways to grab the customer’s attention. Content needs to be meaningful and relevant to the reader. As we’ve seen with the pandemic, what the audience needs can change quickly. Creating content that is tailored to the reader, well-written and authoritative is vital to your strategy as you move forward.
3. Increasing Your Expertise, Authority and Trust
Google’s mission has always been to help the user find information. One of its key components in ranking is Expertise, Authoritativeness, Trustworthiness or E-A-T. This concept is going to be even more important going forward, because Google wants to know that the user is getting valuable and relevant information. To prove your E-A-T, you need to provide accurate and current content that also:
- Links to authoritative sites that support your statistics and data.
- Earns links from other websites.
- Includes credentials and bios about your authors and content providers.
The Future of Content
Content trends are going to continue to shift as consumer behaviour changes. By keeping up with content best practices, you can pivot to adapt to new trends and keep your audience hooked. Today’s content must be customer-focused on providing relevant information instead of sales tricks. Your brand must build trust and authority with the reader to turn that individual or organization into a customer. Partnering with an established content agency can help you take a targeted approach to content while you focus on your business. MintCopy has talented writers who understand how to write to your audience while supporting your SEO efforts. Ask us how we can help you provide content that is on trend for your readers.