Content Marketing Blog mint

Content Marketing Blog

4 Easy Ways to Boost Conversion Rates and SEO at Once

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.

It is time to make your SEO efforts equate into new business by focusing on your conversion rate optimization (CRO)... AKA the end goal!

Fortunately, many of the qualities that make a strong SEO website overlap with the qualities that improve CRO.

Avoid doubling up on your efforts and instead keep these simple tips in mind for a better performing site – from the time your visitor clicks the search engine result all the way through to the CTA:

  1. Clear Headlines: Making your headlines straightforward, descriptive and easy to understand will help Google identify relevant content and people navigating your website to find the information they are looking for. Branded terms can be great for making your company distinctive, but if they are clouding your message, they are probably hurting your web presence. Unclear headlines will add to confusion, not conversions. If your headlines need to be refreshed, MintCopy provides targeted, compelling marketing copywriting.
  2. Hierarchy and Organization: Making a wireframe of your website and taking time to make a well thought-out and logical site map will pay off in spades. Search engines will be able to sort through relevant pages and visitors will be able to navigate without much effort. The higher your site is on the results page and faster your audience can find their desired details, the higher your CRO!
  3. Simple and Strong Layout: Visuals pack a punch. While they won’t put you at the top of the SEO pile, a layout that is straightforward, communicative, and aesthetic will help give users a positive experience and encourage them to convert. Experiment with colour, keep important information and CTAs above the fold, and aim to eliminate clutter.
  4. Up-to-Date Content: Your efforts to produce original, relevant and timely content will be awarded with a strong SEO and CRO performance. Increased traffic is good for conversions which are great for business. If your team would like to produce more interesting, SEO-friendly, and clean marketing content for your website, MintCopy is here to help.

Want to improve your website’s SEO and CRO rates? MintCopy Inc. offers copywriting tailored to your company’s industry and unique challenges. We’d love to hear more about your SEO and content marketing strategy and help you get better results for your efforts. Call us today at 888-646-8003 to learn more about our services or send us an email.

See more details in this article from Brafton: http://www.brafton.com/blog/seo/audit-and-improve-your-sites-seo-with-conversions-and-engagement-in-mind/

Share


Recent Posts

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.

Sheetal Pinto - 8/29/2019 06:00

With Only Seconds to Stand Out!

We have some sobering news for marketers trying to connect using emails: the average attention span for adults is 8 seconds. But wait! All is not lost. Here are a few examples of activities that take 8 seconds or less. You can:

Sheetal Pinto - 8/22/2019 06:00

Craft a Plan and Create Quality Content to Wake Up Your Audience

Do you watch talent shows on television? You’ve heard the panel of judges ask a contestant, “What are you doing this week to take it to the next level?” The camera pans to the singer or dancer whose face often reflects the stress of the challenge. The performance may include strobe lights, backup dancers, or pyrotechnics. It's big and bright, but can you remember the song the next day? Did it stand out from any of the dozen other 'big' performances? Unfortunately, the answer is probably 'no,' since the performances seem blurringly alike in your memory. If you're lucky, one of the performances was memorable, perhaps because it resonated with you in some way.

Sheetal Pinto - 8/15/2019 06:00

In the early days of social media marketing, big numbers were a big deal. Brand marketers were hankering after more likes, more shares, more followers, and just more love in general. Today, that craving hasn’t gone away entirely, but here’s a fun fact: 196% of social media users that engage in online conversations about a brand, are not even following the brand. 2Internet users spend a lifetime average of 5 years and 3 months on social media.

Sheetal Pinto - 7/25/2019 06:00

Better Content = Stronger Connections!

Have you ever been intrigued by the title of a webinar or conference seminar? “9 Breakthrough Strategies to Build Your Business in ’19!” screams one headline. “Everything You Need to Know About Attracting New Customers!" says another.  The promise of insights often leads you to register for the session quickly. But how often is the headline the best part of the presentation? Are you sometimes disappointed with the scarcity of useful content and left wondering why you wasted your time?  Weeks later, you start receiving multiple emails' pitching' you the presenter's services. You realize the event was a fishing expedition designed to get your contact information. Instead of building your trust, the sponsors have disappointed you and may have inadvertently alienated any future relationship.

Sheetal Pinto - 7/18/2019 06:00

How Negative Reviews Can be Used to Drive Positive Traffic

It’s no surprise that the internet can be a mean place at times. For a small business, negative reviews online can feel particularly aggressive and personal. Unlike the Amazons and eBays of the world with their deep pockets, there’s no PR team to deal with public criticism or cushion the blow.

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.