Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.
It is time to make your SEO efforts equate into new business by focusing on your conversion rate optimization (CRO)... AKA the end goal!
Fortunately, many of the qualities that make a strong SEO website overlap with the qualities that improve CRO.
Avoid doubling up on your efforts and instead keep these simple tips in mind for a better performing site – from the time your visitor clicks the search engine result all the way through to the CTA:
- Clear Headlines: Making your headlines straightforward, descriptive and easy to understand will help Google identify relevant content and people navigating your website to find the information they are looking for. Branded terms can be great for making your company distinctive, but if they are clouding your message, they are probably hurting your web presence. Unclear headlines will add to confusion, not conversions. If your headlines need to be refreshed, MintCopy provides targeted, compelling marketing copywriting.
- Hierarchy and Organization: Making a wireframe of your website and taking time to make a well thought-out and logical site map will pay off in spades. Search engines will be able to sort through relevant pages and visitors will be able to navigate without much effort. The higher your site is on the results page and faster your audience can find their desired details, the higher your CRO!
- Simple and Strong Layout: Visuals pack a punch. While they won’t put you at the top of the SEO pile, a layout that is straightforward, communicative, and aesthetic will help give users a positive experience and encourage them to convert. Experiment with colour, keep important information and CTAs above the fold, and aim to eliminate clutter.
- Up-to-Date Content: Your efforts to produce original, relevant and timely content will be awarded with a strong SEO and CRO performance. Increased traffic is good for conversions which are great for business. If your team would like to produce more interesting, SEO-friendly, and clean marketing content for your website, MintCopy is here to help.
Want to improve your website’s SEO and CRO rates? MintCopy Inc. offers copywriting tailored to your company’s industry and unique challenges. We’d love to hear more about your SEO and content marketing strategy and help you get better results for your efforts. Call us today at 888-646-8003 to learn more about our services or send us an email.
See more details in this article from Brafton: http://www.brafton.com/blog/seo/audit-and-improve-your-sites-seo-with-conversions-and-engagement-in-mind/