At MintCopy, we make it a point to keep abreast of the latest content marketing tools being released. In our last post we discussed the importance of measuring your content in order to get the best returns. This time, we’re looking at a new service released by PaperShare that allows you to evaluate the success of your content no matter where it is published online. If you have multiple articles, press releases or social media accounts out there working on your behalf, PaperShare’s Actionable Content Analytics will tell you what you need to know.
At A Glance Content Analytics
The results you get from your content marketing efforts will only ever be as good as the content you are marketing. It also helps to know how well that content is performing among all of your target audiences. Actionable Analytics lets you view all of that juicy data on one dashboard and allows you to drill down into individual items of content you have published.
Track Older Content Too
In addition to at a glance content analytics, the Content History Dashboard also allows you to view how well a piece of your content has performed over a set period of time. This can be very useful if your content is starting to go a little stale and you need to pep it up a little with some fresh tidbits of information.
Let MintCopy help you to get the best returns from your online content. Contact us now at 888-646-8003 or send us an email to find out more.