When you invest a lot of time and effort into content marketing, it can be frustrating to find that it isn’t doing anything for you. It’s not bringing in more qualified traffic, not engaging the visitors who come to your site and it’s certainly not converting. So what could be going wrong?
As with all business activities, mistakes with content marketing can happen. The important step is to identify those mistakes and correct them. Here is the MintCopy guide to avoiding some of the most common content marketing mistakes.
- Sales message is too heavy
Consumers today are a savvy bunch and most don’t want the blatant sales pitch. Start off gently and approach them with a positive and compelling call to action. If you do it well, most customers won’t consciously realize that it was the content that led them to buy or enquire about your product. And if they do, it won’t matter!
- Content marketing efforts are random rather than planned
It’s really important to organize your content so that it has a good flow, but also in order for you to keep track of what you have written. Linking back to old content is great for creating search engine ‘juice’ and will also keep your audience around for longer.
- Content has no direction
Give your content some clear direction. By developing a good content marketing strategy you can ensure your content stays on topic, on target and attracts the right attention from your visitors.
- Tone is inappropriate
Make sure you write your content using the right tone that resonates with your target audience and matches your brand personality.
- Not trying new content formats
Your blog and website are great for publishing your content, but they are not the only option available. Social media, e-books, case studies, videos, newsletters, press releases, podcasts and other formats can really get your content out to a wider audience.
- Content is not consistent
Try to publish content that is written in a consistent manner and published regularly. Announce when you have published a new post on your blog and tell your audience what you have coming soon.
- Writing more for the search engines and less for a human audience
Yes, it’s important to attract the attention of the search engines, but remember it is ultimately a human audience that will be getting the most from your copy.
- Not curating your content effectively
If you are finding it difficult to keep up with a packed content calendar, you can curate content rather than create it. Pass on meaningful articles from elsewhere on the web to your target audience. Find it, group it and share it.
- Wary of trying new things
This goes back to using different content formats. Don’t be afraid to try out social media and other content marketing formats. If you don’t have time or don’t feel confident, let MintCopy take the reins for you!
- Content is full of mistakes
Web content that is full of grammatical errors can put off readers. Most content creation tools come with a spelling and grammar checker. It’s also a great idea to get another person to check over your copy.
Content marketing doesn’t have to be a challenge. Speak to the experts at MintCopy to find out how good content can bring outstanding results. Contact us now at 888-646-8003 or send us an email to find out more.