Content Marketing Blog mint

Content Marketing Blog

Creating SEO Content is an Ongoing Process

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Create Content for Voice Search 

Media in Canada reported, not too long ago, that 88% of Canadians use voice search at least once a week. Siri, Alexa and Google Assistant continue to become increasingly popular. Use keyword phrases in your content that match voice search. Voice search is more commonly used as a way to get information rather than the actual shopping, but that trend may change fast. Create a foundation for voice searchers using SEO content directed at them.

Use Social Media

Content for social media doesn’t always directly translate to SEO results, but you should incorporate social media into your content strategy. Posting to social media drives greater audience engagement and more traffic to your site, which sends good signals to the search engines. By promoting your best content on social media, you can also get your readers to spend more time on your site. This, too, improves your search rankings.

Edit with SEO in Mind

The best SEO writer edits their work through a different lens. Editing for SEO is about ensuring content relevancy, strategic placement of target keyword phrases and checking for keyword stuffing. It’s important to maintain readability while using every relevant opportunity for a keyword. Check content titles to ensure relevancy and to make sure the right questions are being answered. Having an editor go through content with an eye toward SEO can improve content for readers and search engines.

Analyze Your Competitor’s Content

Never undermine the importance of analyzing your own content to find out what’s working and what isn’t. It can also help your own SEO strategy to analyze what your competition is doing. Browse through local listings and some in other cities around the country. Although you should NEVER plagiarize, you can certainly get some good ideas to use on your own site.

Publish with SEO in Mind

Content marketing isn’t finished until you publish what you create. Finalize your content with a title tag, meta description and alt text for any visual elements you’re including. Include keywords in the meta data for search engines and for readers. Do a final check to see what the reader sees. Is it compelling and engaging? Does it sound credible and relevant? Have you used a reader-friendly, easy to scan format and structure? Skip the school essay format; your readers are likely going to scan this very rapidly on their smartphones!  

Keep Updating Content

The search engines look for fresh content as part of your SEO strategy. Your readers also want new content. It can be difficult to keep providing relevant content, even if you have an in-house copywriter. Partner with a content agency to keep the search engines and your audience engaged. MintCopy has a team of dedicated content creators who understand SEO. Contact us today for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.