Content Marketing Blog mint

Content Marketing Blog

Don't Understand SEO? No Problem! Focus on Communicating What You DO Understand – Part 2

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.

Make Readers Love Your Site

Google ranks websites that people value. If Google started ranking low-quality websites, you would stop using it. So, how does Google know what websites people like? It’s not backlinks, title tags or any number of technical elements. It’s how long your readers stay on your site consuming the content you’ve produced. When readers enjoy your content, they stay longer. This is one, very important cue, that your site is meeting the reader’s needs. If your copywriters produce high quality content that readers love, it signals the search engine that your site should rank higher.

Your Audience Wants Dynamic Content

Algorithms that rank sites focus on the expertise, authoritativeness, and trustworthiness (E-A-T) of a page. Instead of looking only at keywords and backlinks, Google has made the shift to a page quality rating. Specifically, Google believes “websites and pages should be created to help users.” Moving forward, content best practices include being user centric. When you share your expertise and authority, it should be to do something for the reader:

  • To entertain
  • To sell products or services
  • To share information
  • To share media, pictures, videos, etc.
  • To express an opinion

Instead of hyper-focusing on the algorithm and making your site fit what you think the search engines want, focus on the user first. A good SEO writer can incorporate technical elements into content once it’s optimized for the user.

Ranking for Search is a Long Game

Creating high-quality content for your users is only the first step. In the early days of SEO, you could have posted a page with a few keywords and achieved a good ranking in a few days. Today, with the sheer volume of content that is created each day, it can take a while to get your pages indexed and ranked. When you focus on your content marketing goals and content strategy, you will see improvement in your rankings, but it won’t happen overnight.

Google’s standards constantly change, but there’s no doubt that quality content will be rewarded in search. Create content for users and rankings will follow. Let an established and skilled content agency help you keep up with search trends, such as search equity, to have a better content strategy that fits your goals. MintCopy has a team of trained and experienced SEO writers to keep your online presence relevant. Contact us today for more information.
 

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.searchenginewatch.com/2021/03/10/is-google-moving-towards-greater-search-equity/

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.