Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.
Make Readers Love Your Site
Google ranks websites that people value. If Google started ranking low-quality websites, you would stop using it. So, how does Google know what websites people like? It’s not backlinks, title tags or any number of technical elements. It’s how long your readers stay on your site consuming the content you’ve produced. When readers enjoy your content, they stay longer. This is one, very important cue, that your site is meeting the reader’s needs. If your copywriters produce high quality content that readers love, it signals the search engine that your site should rank higher.
Your Audience Wants Dynamic Content
Algorithms that rank sites focus on the expertise, authoritativeness, and trustworthiness (E-A-T) of a page. Instead of looking only at keywords and backlinks, Google has made the shift to a page quality rating. Specifically, Google believes “websites and pages should be created to help users.” Moving forward, content best practices include being user centric. When you share your expertise and authority, it should be to do something for the reader:
- To entertain
- To sell products or services
- To share information
- To share media, pictures, videos, etc.
- To express an opinion
Instead of hyper-focusing on the algorithm and making your site fit what you think the search engines want, focus on the user first. A good SEO writer can incorporate technical elements into content once it’s optimized for the user.
Ranking for Search is a Long Game
Creating high-quality content for your users is only the first step. In the early days of SEO, you could have posted a page with a few keywords and achieved a good ranking in a few days. Today, with the sheer volume of content that is created each day, it can take a while to get your pages indexed and ranked. When you focus on your content marketing goals and content strategy, you will see improvement in your rankings, but it won’t happen overnight.
Google’s standards constantly change, but there’s no doubt that quality content will be rewarded in search. Create content for users and rankings will follow. Let an established and skilled content agency help you keep up with search trends, such as search equity, to have a better content strategy that fits your goals. MintCopy has a team of trained and experienced SEO writers to keep your online presence relevant. Contact us today for more information.