Amp Up Your Content Writing in Toronto with these Tips
Most companies outside of the world of print, news, and fiction would not consider themselves ‘publishers’ – but that is exactly what most do every day, week, and month of the year with their marketing content. Just because the platform has changed, does not mean all of the tenets of a good publishing strategy have been left behind. If you need to reframe your approach to content marketing for better results, consider integration as your pillar for this year.
Think about these crucial ways that integration can improve your content writing:
- Global View – Taking on each channel or content type in silos is not only inefficient, it is also ineffective when it comes to connecting with your audience. A global view should permeate individual posts and a larger editorial calendar.
- Focus – You want diversity in your content, for sure. As always, though, consistency rules in marketing for brand equity and impact, especially if you are in the process of developing and establishing your audience. See the big picture and allow overarching themes and brand values to connect disparate content writing.
- Scheduling – That editorial calendar we mentioned as part of the global view is not just a guiding post. It should serve as a unifying, functional, and living document that unites your internal marketing team and external content writers. Allowing the overlapping parts and pieces to exist in a single place and in relation to each other will help you map best practices and establish a content program that can be altered and optimized for the best results.
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