Content Marketing Blog mint

Content Marketing Blog

"How's It Going?"

An Email Subject Line that Called for Action Against Racial Inequality 

The changes that have occurred since the May 25 death of George Floyd have been ground-breaking. On Juneteenth, the AP Stylebook changed to capitalize Black when it’s used in a racial, ethnic or cultural sense. Statues that glorified white supremacy have come down. Millions of dollars have been pledged to fight racial inequality at every level. School Boards are rethinking how they’re using local police. These changes are certainly overdue. One viral email from a Goldman Sachs managing director demonstrates that every person and business needs to address racial inequality. Content is such a big part of your marketing strategy, it pays to take a deeper look into your own emails, blog posts and other marketing material.

A Private Correspondence Turns Viral

Frederick Baba, a managing director at Goldman Sachs, sent out an email to a few colleagues explaining his experiences as a Black man growing up in the United States. The subject line was simple, “How it’s going…” The email was widely forwarded around the bank. It’s being reported that practically all 38,000 Goldman Sachs employees saw the letter. It has since been posted as an Op-Ed piece at Bloomberg.com. The email describes a personal account of racial discrimination by Chicago police and provides context for other incidents around the country. Baba concludes his email with actionable points that the finance community can practice in support of racial equality and show solidarity for the movement, instead of just showing empathy.

How Can Your Business Content Be More Diverse and Inclusive?

Baba’s email is a great example of relevant content that is sharable. Although he wasn’t writing to a customer base, his internal email has brought a lot of awareness to the Goldman Sachs brand. He’s addressing diversity in a way that goes beyond it being a buzzword. Many times, the office talks about being inclusive and diverse, but the managers never go beyond talk. Or, diversity becomes a checklist of making sure each picture includes a person of color, an older person, etc. Diversity goes much deeper than that. It’s no longer about lip-service; lasting, positive actions must follow.  

When it comes to writing content for your website, inclusive language is not just important, it’s essential. This style of writing avoids discriminating by not using slang or bias in your content. It’s a shift in how you create job descriptions and marketing material to be impartial and to remember that not everyone is like you. The Conscious Style Guide is a great place to get resources to avoid ageism, sexism, racism and other -isms that have been the norm for generations. Inclusive language makes everyone feel welcome. If you are in the healthcare industry, here is a great resource to help guide your communications using inclusive language

The Benefits of Diversity and Inclusion

The advantages of having a diverse workplace are immeasurable. Diverse teams tend to be more creative and are better equipped to find more efficient solutions to business challenges because of their collective and varied experiences. Community relations improve with a diverse workforce that is integrated and committed to the communities in which they operate. A diverse team brings local market information to reach different demographics. Beyond all the benefits though, inclusivity is quite simply, the right thing to do.

Creating quality content doesn’t have to take up hours of your time each week. The SEO writers with MintCopy provide content for your website that is relevant, SEO-friendly, engaging, and inclusive. Contact us for more information on our services and to see what we can do to boost your online presence.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.