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Content Marketing Blog

How to Shake Up Your Content for the New Year

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.

Analyze your habits and consider these tactics to spark interest and excitement in your target audience through inspiring content marketing and lead generation. If you need a fresh perspective, contact our leading SEO copywriting agency for content that performs and surprises.

Check out this content journey strategy documented by Content Marketing Institute, and work with these 3 broad areas of focus. They seem like high-level ideas, but they can help a lot in terms of narrowing down your subject matter, providing structure, and shaking up your marketing copy… all while remaining true to your brand identity!

Try these ideas to refresh your approach when writing marketing copy in Toronto:  

  1. Emotion – What feelings do you want your content to evoke? Too often, we focus on the material outcome rather than the immaterial meaning or message. Start with a feeling that your brand, product, or service aims to inspire and then work to structure your content to evoke that reaction in audiences.
  2. Theme – Consistency doesn’t always have to come down to format or topics. Why not start the New Year with several themes that your content can fit into? Broad angles that are relevant and geared towards your audiences’ interests can help you continue to innovate while remaining on topic.
  3. Motivation – Sharing is caring, but why should your audience care to share? Figure out what makes your content worth reposting and feed into that. Look at past data and try new methods for communicating the best that you – and your audience – have to offer.   

Work with leading content writers in Canada for a new approach to website content and SEO copywriting. From blog posts to white papers, MintCopy can maintain your brand’s authenticity and stability while bringing in new ideas and innovative approaches. Inject your digital lead generation efforts with new life by breaking old patterns.

For content marketing services in Mississauga and across the GTA, call us at 888-646-8003 or email us to find out more.

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