Content Marketing Blog mint

Content Marketing Blog

One Brilliant Content Idea Can Go On and On and On...

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

How to Build a Content Series that Engages Your Audience 

Once you have a stellar content idea worth expanding upon, do not restrict yourself to using it only one time. Instead, think in terms of a series of materials that leaves your audience waiting for more. By maximizing a hot idea and repurposing it, you could build a series that draws your users back time and time again. You can stretch one highly useful concept into several posts.

Consider these strategies for creating multiple posts from a single idea:

  • Reflect Your Audience: The media or content types you choose should be a reflection of your average user. Does your brand appeal to a serious crowd? If that is the case, then informative blog posts and podcasts may be the best ways to deliver your message. Are you catering to a hipster clientele with plenty of disposable income? Then, you may want to repurpose your content in the form of cutting edge videos. Under each video, you might offer the option to pay for more detailed content via paid tutorials or seminars.
  • Create Content in Installments: Instead of putting all your energy and creativity in one blog post, keep your audience wanting more by providing your idea in installments. Essentially, you will be offering content as metaphorical bread crumbs. By providing your readers with several inviting “bread crumbs” of content, you will continue to attract them to your materials. If you are marketing a new line of handbags, for instance, you could introduce the line in a blog post that highlights how the idea for the handbags was conceived. Next, you might offer a Q and A interview with the designer. This could be done in the form of a podcast, blog post, or video. Another part of the series might be an infographic depicting the evolution of each handbag from start to finish. Your last “chapter” could be a tutorial on how people can care for their handbags, or tips on different ways to wear them. 
  • Choose the Best Timing for Your Installments: After you have devised the outline for each aspect of your series, select an appropriate timeline. Is a weekly email newsletter your primary method of reaching your users? If so, you might want to offer the series in four, weekly installments included in each email. Make sure that you inform your users of the timeline. This will help to build anticipation and increase readership for each post. 

Let Your Creativity Run Free: Our Copywriters Can Help!

Once you decide to produce a series based on a compelling idea or a product/service you wish to market, have some fun with it. If you enjoy the process, your enthusiasm will extend to your readers. The purpose of creating website content and other materials is to infuse your users with interest in your brand. Producing a series of content installments is simply an effective way to keep your audience engaged.  If you need assistance in accomplishing this, do not hesitate to make use of a professional content marketing agency. The quality will be apparent in the end product, and that quality product will help yield the results you desire.

MintCopy is the leading producer of SEO content services, headquartered in Mississauga, Canada. If you want to build your audience but do not know how, we can help you get started. A memorable marketing campaign begins with professional, engaging copywriting.

Call us today at 1-888-6468-003, or email us to learn about our range of copywriting services in Canada. Also, feel free to reach us via our easy online contact form.

Share


Recent Posts

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.

Sheetal Pinto - 9/3/2020 05:45

Key Considerations and How to Decide 

Creating quality content to keep your SEO strategy on target and to provide relevant information to your audience can get overwhelming. Content is vital to your overall marketing plan. You need content as much as you need customers. At some point, you may think that you need to outsource your content creation. Do you hire an in-house copywriter? Should you sign on with a content agency? Both options have pros and cons. Let’s take a look at some of the considerations to think about to make the decision that is right for your business.

Sheetal Pinto - 8/27/2020 06:00

Relevance is the KEY to Writing High Ranking SEO Content

If your customer could only see the title of your last blog post, what would she know about your brand? Would the title alone be compelling enough to make her click through to find out more? Is the title clear and descriptive? Would a stranger know what the text was about without any other context? This idea of context and clarity is important to think about when you’re creating content for your website, blog, and social channels. Remember that Google, like other machines, cannot read—it can only try to guess what your content is about, from the way you lead into it—with titles, meta descriptions, headers, and keywords. Experienced SEO copywriters know how to help Google guess correctly. 

Sheetal Pinto - 8/20/2020 06:00

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

Sheetal Pinto - 8/13/2020 15:07

Your In-House Assets are a Goldmine!

Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.