Content Marketing Blog mint

Content Marketing Blog

What's the MAIN Goal of Your SEO Program?

It's a question we often ask our clients and we usually get some standard responses such as:

  • We need better visibility on the Internet
  • To enhance brand awareness
  • Drive more search traffic to our site
  • Optimize our already stretched marketing budget - spend less on offline marketing  
  • Beat the competition - our competitors are stealing our cheese!
  • Get more leads through our site

All of these are valid reasons and good objectives to run a search engine optimization (SEO) program. As we have seen in many cases though, you can drive all the traffic in the world to your website and still be conversion-deprived. That's just not any good at all. The one, overarching goal, therefore, that should encompass all of these is to have an integrated online marketing strategy with measurable results and return on investment. 

How do you achieve that? With consistently good content that adds value and connects with your target audience.

Building a Sustainable SEO Content Marketing Strategy

Let's ask a few pertinent questions here. Publishing valuable content is not easy. 
Does it take effort? Yes. 
Does it take time. Certainly. 
Does it require skilled resources? Of course! 

Is it expensive? Not if you consider the return on investment and the damage that poor quality content can cost you.

What is it worth in the end? If it is done the right way - it's worth more than you can count! 

Think about what a happy customer is worth. What is a referral from a satisfied customer worth? What value will you attach to a prospect that regularly interacts with you through social media and other online touch points, gradually progressing through the sales cycle towards conversion.

Are you likely to fail sometimes or not score as high as you want? That too. But as Jonathan Mildenhall, VP Global Creative at Coca Cola says, "If you don't have the room to fail, you don't have the right to grow."

At MintCopy, we want you to be more successful with your SEO strategy. We want your SEO content to fail less and win more. We want to help your online marketing efforts to get more bang for the buck and not fall easy and frequent prey to the almighty Google's changes and algorithm updates. Enough of that already! Adaptive SEO is not rocket science; it is a realistic, but painstakingly careful way of conducting organic search marketing for your business.

Do you want to know more about adaptive SEO and how your SEO goals and objectives can be accomplished? Connect with us and let's discuss. We have a team of highly qualified and widely experienced SEO writers capable of producing good quality, audience-focused, search-friendly content for your business.

Share


Recent Posts

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.