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Content Marketing Blog

”Fake it Till You Make it” — That Just Won’t Work for Social Content!

You’re busy. You have a hundred and one things to do and you still have your daily social media content to take care of.

But wait, what’s this? A service that will automate your social content updates and reply to messages while you sleep? Sounds great doesn’t it?

The only problem is that your social media communities are a little more savvy (a lot more actually) than they were a few years ago and will spot an automated message or post a mile off.

Make Time for Your Followers and they Will Make Time for You

If you truly want to engage with your followers, you need to let them know that there is a real person behind your brand and that you have the time to answer queries or respond to social signals.

It doesn’t really matter if you reply to them a few hours after their initial inquiry if you can give them a real, human, emotional response. That will mean so much more than an automated reply received a second after they submit their feedback and that smacks of a ‘couldn’t care less’ attitude.

Always Be Authentic and ‘In the Moment’ — You Can’t Do that with Automation

The best Tweets are those that engage followers in real-time by either responding to a popular event (the Oreo tweet during the 2013 Super Bowl was one of the best Tweets of all time) or tapping into what your followers are talking about.

Unless you have a crystal ball, you simply cannot be that authentic and in the moment when you use automation. If Oreo had chosen to use automation, they would never have had the opportunity to jump in with that Tweet.

So, How Do You Find the Time to Keep Your Social Content Real?

Even if you do use social content automation, you still need to think about what you plan to say, schedule when you want to say it and check in to see if your automation software is doing its job. It raises the question on how much time automating your social content will really save you.

Here are just some ways you can plan and publish your real-time social content:

  1. No time like the present - the moment you think of something that is relevant, pertinent and useful, just say it! If you carry your mobile phone with you, use it to update your followers from wherever you are.
  2. Engage in conversation - the great thing about real-time updates is that you can respond to messages and conversations as they happen and really catch the emotions of your audience. Can your automation software do that?  No.
  3. Don’t rush your social content - got nothing good to say today? Then don’t say anything. Your followers will appreciate it more if they receive a steady stream of valuable updates rather than a flood of annoying spam messages.

Talk to a real person at MintCopy today and get the most from your social media marketing campaigns. Call 888-646-8003 or send us an email.  

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