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Unique Marketing Content: Finding Your Voice Can Make an Impact

Consumers Prefer Distinct Copywriting in Digital Content  
Marketing content needs to stand out. With personal voices, compelling stories, and gorgeous imagery filling screens around the world, it is no wonder users are looking for something that is authentic and distinct when it comes to branded content. If you are looking to improve SEO rankings and enhance your marketing strategy, consider that unique voice and ethos that will drive your content forward.

Consider the top 3 reasons why a clear point of view and individual voice can work in favour of your company’s content marketing efforts:

  1. Authenticity Sells: If you think “unique” is synonymous with “funny” or “wacky”, think again. Work with your company’s strengths, history, and existing brand identity instead of chasing trends. Adobe’s recent study revealed that 67 percent of consumers prefer honest, open, and authentic content. Instead of pandering to what is current, work on perfecting what you already have going for you.
  2. Informative: Digital marketing has a lot of potential to spark joy and be entertaining. It does not all have to fulfill that description to be appreciated by audiences, though. People generally think that only 14 percent of content that is generated by companies is entertaining. You don’t necessarily need to flip their expectations to make your content stand out or be appealing. Information can bring just as much value, if not more, when coming from a company.  
  3. Accuracy: The Adobe study also found that 63 percent of audiences prefer “polished, curated content.” Forget quick gimmicks and having to cover everything out there. Instead, narrow down your strengths, focus on them, and become an online destination for fact-checked, consistent, high-quality content.  

Discover your particular brand voice and create content that supports your company mission with the best SEO copywriters in Toronto. MintCopy provides tailored services by SEO copywriting professionals to contribute to a well-rounded, creative, and consistent digital marketing presence. Tell us about your content marketing gaps and we can provide a solution to fill them with SEO content services that are in line with your brand and enhance your message.

Call us for content marketing and lead generation services at 888-646-8003 or send an email today.

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