Content Marketing Blog mint

Content Marketing Blog

The Perfect Recipe for Rejuvenating Your Stale Content

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

Creative types will breathe new life into leftover turkey, creating soups, pasta dishes, pies and stews. Others with no time on their hands or less of a creative streak may just end up tossing those leftovers in the trash.

The Perfect Recipe for Rejuvenating Your Stale Content

If your content is turning as stale as that leftover bird, you might want to look into a few tried and tested recipes that will reinvigorate your marketing efforts and give your target audience something to get their teeth into.

Here are some ways you can get extra mileage and value from your existing content with the least amount of effort:

  1. Always stay consistent - So you started off your content marketing by posting a new blog every day, sharing it on social media and responding to comments? Now you’ve been doing that for a few weeks and the novelty has begun to wear off slightly. Well, that is understandable. Committing to a daily blog is hard work and could mean you are creating content just for the sake of it. What’s more, it’s a rather tough schedule to maintain. Why not create a post a week or even a longer, more meaningful post every month? Your audience will get used to your schedule and you’ll be able to write better quality content.
  2. Don’t try to be good at everything - If you are good at creating engaging tweets or engaging with your audience on Facebook, concentrate on these talents. If you are good at creating compelling blog posts or web copy, focus on these. Very few individuals and organizations can claim to excel in all areas of content marketing.
  3. Create one voice - When you have too many people getting involved with your content creation, the noise levels can get quite loud and confusing for your target audience. Try to use one clear and autonomous tone and style for your website and all related content that you create.
  4. Narrow it down and change your focus - Sometimes you might want to focus on the same content for a few weeks. This might be because you are publishing a series of advisory articles or leading up to a new product launch, for example. Other times, you might want to change focus completely and throw your audience a curveball that sparks their interest and imagination.

Don’t throw that all that wonderful content you worked so hard to create. Revive and rejuvenate it with some creative content marketing recipes instead.

Speak to MintCopy today and find out how you can breathe new life into your content marketing strategy.  Call us now at 888-646-8003 or send us an email to find out more.

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.