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The Perfect Recipe for Rejuvenating Your Stale Content

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

Creative types will breathe new life into leftover turkey, creating soups, pasta dishes, pies and stews. Others with no time on their hands or less of a creative streak may just end up tossing those leftovers in the trash.

The Perfect Recipe for Rejuvenating Your Stale Content

If your content is turning as stale as that leftover bird, you might want to look into a few tried and tested recipes that will reinvigorate your marketing efforts and give your target audience something to get their teeth into.

Here are some ways you can get extra mileage and value from your existing content with the least amount of effort:

  1. Always stay consistent - So you started off your content marketing by posting a new blog every day, sharing it on social media and responding to comments? Now you’ve been doing that for a few weeks and the novelty has begun to wear off slightly. Well, that is understandable. Committing to a daily blog is hard work and could mean you are creating content just for the sake of it. What’s more, it’s a rather tough schedule to maintain. Why not create a post a week or even a longer, more meaningful post every month? Your audience will get used to your schedule and you’ll be able to write better quality content.
  2. Don’t try to be good at everything - If you are good at creating engaging tweets or engaging with your audience on Facebook, concentrate on these talents. If you are good at creating compelling blog posts or web copy, focus on these. Very few individuals and organizations can claim to excel in all areas of content marketing.
  3. Create one voice - When you have too many people getting involved with your content creation, the noise levels can get quite loud and confusing for your target audience. Try to use one clear and autonomous tone and style for your website and all related content that you create.
  4. Narrow it down and change your focus - Sometimes you might want to focus on the same content for a few weeks. This might be because you are publishing a series of advisory articles or leading up to a new product launch, for example. Other times, you might want to change focus completely and throw your audience a curveball that sparks their interest and imagination.

Don’t throw that all that wonderful content you worked so hard to create. Revive and rejuvenate it with some creative content marketing recipes instead.

Speak to MintCopy today and find out how you can breathe new life into your content marketing strategy.  Call us now at 888-646-8003 or send us an email to find out more.

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