Content Marketing Blog mint

Content Marketing Blog

Writing SEO Content for E-Commerce Websites

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Inevitably, as a business owner, you are too close to your products. You know how to easily find them online. This can lead to weak SEO content. It’s important to take an objective approach to the process of building online visibility. Make a serious attempt to see your products through the eyes of potential consumers and search engines.

SEO Will Impact E-Commerce Sales—Understand Your Audience

With sites like Shopify and other webhosting services, starting an online store is easier than ever. Sales, on the other hand, are harder than they have ever been. There’s a huge amount of competition, so simply using a template along with professional product photographs may not be enough to capture the attention of your target audience.

Think about the last internet search you did for a product. There’s a good chance that the results were in the tens-of-thousands, and the top five are usually the only ones “worth” clicking on. If your online store falls into any of the sites below that first page of search results, the products may not be seen at all; which means, no sales. Zip-zero-nada!

This is where effective SEO content comes in. SEO for a sales page gives you several opportunities to appeal to consumers. Using blogs, landing pages, and product descriptions can significantly increase your chances of showing up on the first page of Google search. Before launching your site, consider these SEO tactics for your e-commerce website:

  • Write your content for your customers. Imagine what people are looking for when they search and write product descriptions with this in mind.
  • Provide a solution. Focus on what the product can do for them and summarize this.
  • Tie the products into the blog and additional shareable materials.
  • Keywords aren’t the number one focus anymore. Include them, but don’t overpower the natural or organic search terms.
  • Understand that different people may search for products in different ways. Include the terms that will appeal to the largest demographic. Think of how an adolescent would look up the latest video game compared to the lingo used by an older adult and optimize for the largest group.
  • Keep your meta descriptions short, to the point, and packed with valuable information. Fluff won’t go far with e-commerce descriptions.
  • Design your pages with customers in mind. Don’t make them hunt through hundreds of separate pages to find the product they want. Consolidate certain aspects and provide links to related products. The more convenient the process, the more likely they are to buy the products.

Don’t hesitate to call upon the professional SEO copywriters at MintCopy if you’re having difficulty improving the SEO for your e-commerce site. You can focus on acquiring amazing products, and we’ll do the rest!

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest SEO content marketing trends for e-commerce.

 

Share


Recent Posts

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk

Sheetal Pinto - 10/4/2018 06:00

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Sheetal Pinto - 9/27/2018 06:00

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 8/23/2018 08:34

The way that people view content online is changing every day. The internet isn’t exactly new and impressive anymore, and it takes a more sophisticated approach to build a rapport with your target audience. This is a nice way of saying that people are bored and disillusioned with the same old copy that they’ve seen for years.

Sheetal Pinto - 8/16/2018 06:00

The Google algorithm is the equivalent to the “Great and Powerful Oz” of search engine optimization (SEO) techniques. It sets the parameters for the way that search engines recognize relevant content, and constantly changes based on new data and organic search results. So, when one of these algorithm updates comes out—we pay attention.

The most recent changes to the SEO algorithm have primarily targeted health, personal finance, and Your Money Your Life (YMYL) sites, earning them the nickname, “the Medic Update.” Experts are still wading through the changes, but Google isn’t confirming any specific area targeted by the update. In fact, as usual, Google isn’t sharing much information at all—leaving SEO experts to formulate and refine their own strategies to focus on one thing—quality.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.