Content Marketing Blog mint

Content Marketing Blog

Writing SEO Content for E-Commerce Websites

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Inevitably, as a business owner, you are too close to your products. You know how to easily find them online. This can lead to weak SEO content. It’s important to take an objective approach to the process of building online visibility. Make a serious attempt to see your products through the eyes of potential consumers and search engines.

SEO Will Impact E-Commerce Sales—Understand Your Audience

With sites like Shopify and other webhosting services, starting an online store is easier than ever. Sales, on the other hand, are harder than they have ever been. There’s a huge amount of competition, so simply using a template along with professional product photographs may not be enough to capture the attention of your target audience.

Think about the last internet search you did for a product. There’s a good chance that the results were in the tens-of-thousands, and the top five are usually the only ones “worth” clicking on. If your online store falls into any of the sites below that first page of search results, the products may not be seen at all; which means, no sales. Zip-zero-nada!

This is where effective SEO content comes in. SEO for a sales page gives you several opportunities to appeal to consumers. Using blogs, landing pages, and product descriptions can significantly increase your chances of showing up on the first page of Google search. Before launching your site, consider these SEO tactics for your e-commerce website:

  • Write your content for your customers. Imagine what people are looking for when they search and write product descriptions with this in mind.
  • Provide a solution. Focus on what the product can do for them and summarize this.
  • Tie the products into the blog and additional shareable materials.
  • Keywords aren’t the number one focus anymore. Include them, but don’t overpower the natural or organic search terms.
  • Understand that different people may search for products in different ways. Include the terms that will appeal to the largest demographic. Think of how an adolescent would look up the latest video game compared to the lingo used by an older adult and optimize for the largest group.
  • Keep your meta descriptions short, to the point, and packed with valuable information. Fluff won’t go far with e-commerce descriptions.
  • Design your pages with customers in mind. Don’t make them hunt through hundreds of separate pages to find the product they want. Consolidate certain aspects and provide links to related products. The more convenient the process, the more likely they are to buy the products.

Don’t hesitate to call upon the professional SEO copywriters at MintCopy if you’re having difficulty improving the SEO for your e-commerce site. You can focus on acquiring amazing products, and we’ll do the rest!

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest SEO content marketing trends for e-commerce.

 

Share


Recent Posts

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.