How to Create Content that Ranks Higher on the SERPs
With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.
Focus on Quality, Not Quantity
Your copywriters should write for the audience, not for the search engine bots. When you create content that is beneficial to the user, the search engine bots will notice that your audience is spending time consuming your content. By all means, you must use keywords to boost your SEO strategy but put people first.
Ask and Answer Questions
Users generally have one of three intentions when they search: navigational, informational, and transactional. When you provide content that fits those categories, Google can index your information accordingly. A SERP – Search Engine Results Page – is what you see when you make a search query. Google’s SERPs include many new features designed to help users. Asking and answering questions in your content makes it easier to have it featured in the “People Also Ask” section of the SERP.
Vary Your Content
Copywriting isn’t just about blogs and landing pages. Customers want different types of content. Your business can use a variety of content formats to showcase your strengths. White papers and case studies can help customers understand your industry in a deeper way and demonstrate how you can help them. Videos can be fun and a way to show off your personality in a way that might not come through the written word. Infographics are a great way to distribute information quickly.
Use Your Best Content to Reach Your Audience
Instead of putting your best content behind a gate to get leads, use one or two pieces to give your audience a look at what they’ll get when they do sign up. Don’t hide everything! Know which pieces of content are reaching a wide audience and promote that content. Analyze what is working and try to replicate it. Look at what isn’t working. Reword or rework and try out different options to get more data to learn about what your audience responds to in a positive manner.
Keep Producing Quality Content
Keeping up with your content calendar can get overwhelming. Ask an established content agency to help support your content marketing strategy. MintCopy has a team of trained and experienced copywriters and we are here to help.