SEO Strategies that Stick the Landing!
Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.
Quick, Easy Reading – The Top Part of the Page
Today’s consumers want concise wording that is easily understandable. Landing pages aren’t for long paragraphs of information. Every line should support the main target keyword because landing pages are great lead funnels for SEO. Anyone should be able to look at the landing page and immediately tell what it’s about. Go with a title that tells the reader what value you bring to the table. Include a subtitle that explains how you create that value. Add a visual. Write one or two lines about social proof. Give a call to action to motivate the reader to take the next step.
Support Your Claims – The Bottom of the Page
If you’ve done your job well on the top part of the page, the reader will scroll down to give you the opportunity to earn the conversion. You can use more text to provide the reader additional information, but you still want to keep it organized and structured.
Features and Objections
Talk to your customers about the features you promised in the top part of the page. Answer their objections. This is the place to showcase your product or service but avoid clutter and don’t get wordy.
Put customer reviews or other social proof on your landing page to help the reader feel eager to take action. Use more visuals to break up blocks of text and to make the text more interesting.
People have questions. If you haven’t already answered these questions on the page, add a couple of FAQs and the answer that includes the selling point.
Another Call to Action
You don’t want customers to have to scroll back up the page to take the next step. Make it easy for them by giving them the call to action again. Don’t try to be uber-creative and offer a different call to action! That may confuse the audience. A landing page only needs one, strong call to action.
Tell Your Brand’s Story
At the bottom of the landing page, offer a brief glance into your brand. Tell a quick story about why your brand exists or what problem it solves for the customer. It’s a way to make your brand stand out and keep it memorable.
Landing Pages as Part of Your Content Marketing Strategy
Finding good copywriters who understand the elements of landing pages isn’t easy. MintCopy has a team of writers who have experience with SEO, landing pages, and writing marketing copy that converts. Contact our content agency to get more information.