Content Marketing Blog mint

Content Marketing Blog

How to Focus Your Content on Your Community

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

What Is Community Focused Content?

Community can be defined as “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” Copywriting that makes an effort to connect with your audience is community focused content. You may already be doing that on some level because content is supposed to be relevant to the reader. Community focused content tends to be consciously more inclusive and personal. It’s not just focused on selling products and services, but on showcasing your brand’s values and mission. Delivering this type of content requires greater skill, but the rewards are certainly worth hiring the best copywriters for the job.

Creating Community Focused Content

Your content writers may need to rethink their techniques and copy structure to create community focused content. But doing so will help set up your brand to grow with your community. In the 1930s, John Deere refused to repossess farm equipment from farmers in dire financial straits. Although the company lost money, it gained brand loyalty by extending financing and delaying payments. John Deere knew about community focused content long before it was a ‘thing’.

Create a Platform Around Your Community

Lego Ideas does this very successfully for their audience. You can use any of your social media platforms to create a group that brings your customers together and offers an avenue for your organization to learn more from them. Will it take time to grow the community? Yes, it will, and you’ll probably need someone dedicated to nurturing the group to get it to take off. The benefits will pay off by way of greater relevance and enhanced brand loyalty, as well as a better customer experience.

Write for Specific Personas

If you haven’t created buyer personas, this might be the time to take on that project. Instead of creating content for everyone, you create content for a specific type of person or group. By creating content that creates value for a particular group, you get more customer engagement. You may want to be a one-stop shop, but your customer doesn’t approach content that generically.

Give Your Community the Spotlight

People love to talk about themselves. Invite your community to contribute to your content. Interview members of your community about how your brand fits into their life. Lego gives their community a chance to become a Lego designer. They offer contests and ways to share creativity. Invite your audience to come into your world. 

Struggling to Keep Up with Content? Get Professional Copywriters!

We know that small businesses often don’t have enough time to manage their day-to-day operational needs. Ask us how we can support your content strategy to let you focus on what you’re good at. Our content agency can help you create content for social media, your website, blog, and email marketing campaigns to engage with your customers. 

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.