One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content.
What Motivates You?
There are dozens of career paths you could have chosen. Why do you get up each day to do what you do? This can be a jumping stone to creating content about your passion and industry to connect with your customer on a new level. You can talk about your values and mission, which can help your customer understand your brand.
Where Are You Headed?
A good agency will ask you “where do you see your business in 5 to 10 years?” This can help drive content because you’ll be focused on your goals. Share your business plan and dream big. Let your content support your ambitions, no matter how lofty they feel. Not sure about your own goals? Think about where the industry has been and what innovations are happening now.
Who Is the Competition?
Your customers have multiple avenues to get their products and services. What sets you apart from the competition? As a content provider, it can help to think about who you are competing against, whether it’s the huge conglomerates or a neighbour down the road with a small business. Focusing on your value propositions to your audience can help grow your market without downplaying a competitor.
Who Are You Trying to Reach?
Creating relevant content for your audience means that you really need to think about who will be consuming the content. Focusing on the people you want to reach can help you come up with ideas for your content. What works on LinkedIn may look vastly different from what you post on Facebook. B2B consumers have different needs compared to B2C consumers. Putting the focus on your customers’ pain points can help you develop content that fits.
Partner with a Content Agency
Keeping up with content for your business can be a full-time job, especially as you expand your social media channels and product lines. Work with a content agency that can help take your vision and share it with your audiences.
Contact MintCopy to learn more about our content specialists and SEO copywriters. Tell us your goals and let us help you create content that gets you where you want to be.