Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.
Whether you are communicating through Facebook posts or other social channels, your content must add something of value to your audience. Make them think. Get them smiling or even laughing! Encourage them to comment and share your posts. Ultimately, your
social content must serve to support your business goals through increased interaction with your customers and prospects. The more users that engage with your social content, the more your content will gain visibility.
You want your audience to like, comment, or share your posts. How can your brand get more interaction on Facebook? Here are our best tips.
Ask a Question
Sometimes, the best way to kick off an active post is to ask for opinions or for information. Ask your audience:
- Do you agree with …..?
- Why do you use our brand?
- Why do you enjoy ….?
- What do you know about….?
Respond to Your Audience
Once you start to get engagement with your audience, reciprocate. People want to know you are listening. Respond to user’s comments. Offer content based on their answers to your questions. If you went to an in-person meeting and no one responded to you, you probably wouldn’t go back. Talk to your audience. Start a conversation on social media.
Focus on Quality, Not Quantity
People scroll through digital content very quickly. They’ll pass up content that isn’t professional and interesting. Use high quality photos. You can produce good pictures with your own smartphone. You just want to check that your photos look nice for social media. Double check your grammar and spelling. Even the best copywriters can sometimes make mistakes. It doesn’t take much time to get a second set of eyes to review your posts.
Collaborate with Another Brand
Disney and Hulu paired up to get more users. Taco Bell and Doritos teamed up to grow their market. Find a brand with an audience that doesn’t overlap yours and collaborate to grow your audience. Share posts from other popular brands to reach a bigger audience. Social media success can happen when you partner up.
Assess how well your content performs. Learn when and how your users are responding. Test different posts to see what users like. Use the engagement metrics instead of reach. Reach is like a person who is window shopping. Engagement is the person who actually comes into your store. Using Facebook Insights can help you be more effective with your social media posts.
Be Consistent – Post Regularly
Once you start getting more engagement, you must keep it up. You want your audiences to expect to see content from your brand. If that sounds like a lot more work, you can get help from a content agency to manage your social media marketing. Our SEO writers will create quality Facebook posts that will help grow your engagement on the platform. Contact us for more information about how we can provide engaging social content to support your business goals.
Use our online form to get in touch. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.