Content Marketing Blog mint

Content Marketing Blog

Is Your Facebook Content Truly Social?

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Whether you are communicating through Facebook posts or other social channels, your content must add something of value to your audience. Make them think. Get them smiling or even laughing! Encourage them to comment and share your posts. Ultimately, your social content must serve to support your business goals through increased interaction with your customers and prospects. The more users that engage with your social content, the more your content will gain visibility.
You want your audience to like, comment, or share your posts. How can your brand get more interaction on Facebook? Here are our best tips.

Ask a Question

Sometimes, the best way to kick off an active post is to ask for opinions or for information. Ask your audience:

  • Do you agree with …..?
  • Why do you use our brand?
  • Why do you enjoy ….?
  • What do you know about….?

Respond to Your Audience

Once you start to get engagement with your audience, reciprocate. People want to know you are listening. Respond to user’s comments. Offer content based on their answers to your questions. If you went to an in-person meeting and no one responded to you, you probably wouldn’t go back. Talk to your audience. Start a conversation on social media.

Focus on Quality, Not Quantity

People scroll through digital content very quickly. They’ll pass up content that isn’t professional and interesting. Use high quality photos. You can produce good pictures with your own smartphone. You just want to check that your photos look nice for social media. Double check your grammar and spelling. Even the best copywriters can sometimes make mistakes. It doesn’t take much time to get a second set of eyes to review your posts.

Collaborate with Another Brand

Disney and Hulu paired up to get more users. Taco Bell and Doritos teamed up to grow their market. Find a brand with an audience that doesn’t overlap yours and collaborate to grow your audience. Share posts from other popular brands to reach a bigger audience. Social media success can happen when you partner up.

Use Analytics

Assess how well your content performs. Learn when and how your users are responding. Test different posts to see what users like. Use the engagement metrics instead of reach. Reach is like a person who is window shopping. Engagement is the person who actually comes into your store. Using Facebook Insights can help you be more effective with your social media posts.

Be Consistent – Post Regularly

Once you start getting more engagement, you must keep it up. You want your audiences to expect to see content from your brand. If that sounds like a lot more work, you can get help from a content agency to manage your social media marketing. Our SEO writers will create quality Facebook posts that will help grow your engagement on the platform. Contact us for more information about how we can provide engaging social content to support your business goals. 

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://www.socialmediaexaminer.com/7-ways-to-improve-facebook-engagement/

Share


Recent Posts

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.

Sheetal Pinto - 4/13/2023 08:11

Affordable Content Marketing for SMBs - FREE eBook

Every small and medium sized business has unique challenges. Building a strong customer base is a common struggle for SMBs. The content writers at MintCopy have put together content marketing best practices and useful tips to help your content marketing efforts deliver the right results. Download this free eBook - our essential guide to creating content that will transform the way you attract and engage customers.

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.