How to Avoid Making these Mistakes in Your Content
When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.
1. Not Writing to Your Audience
Clients often have a creative brief for a copywriter to deliver content that speaks of their product or service. Unfortunately, potential customers don’t care about what you have to offer until you show them how you can solve their problem. You must know and understand your audience, so you can offer them content that fits their needs, not your own. Make sure to think about the profiles of your target persona before creating content that tries so hard to speak to all that it speaks to no one! Whether you’re making videos or creating an eBook, think about your audience and what they want to know. Define your list of content marketing deliverables according to this audience wish list.
2. Using Alien Language
Whether it’s industry jargon or using complex words, readers do not want to see content that requires them to use a dictionary or think to hard. Your language must resonate with your audiences by offering the information they seek, in a simple, concise, and clear way. Have another individual who sits outside your industry check your content for readability. Use the Hemingway editor to check your writing for clarity and power. Another set of eyes, whether it’s an AI program or a human reader, can make your content easier to consume as well as attractive and engaging enough to share.
3. Overthinking SEO
It used to be that you could put dozens of keywords in your content to help the search engines discover your content. Today, you don’t need to overuse keywords to make sure the search engines are ranking your website. Focus on quality writing that helps your audience. Google even calls it precisely that—'Helpful Content’. Compelling copy that is written with the purpose of answering audience questions will be understood and valued by the search engines. It will also appeal to customers, which is the ultimate goal of your content strategy. Spend your marketing dollars wisely by creating high-quality content.
Keep Up with Content Publishing
Search engines love new content. It can help your site rank high and give customers fresh information to guide their journey towards making the purchase. If you’re struggling to keep up with the demand for creating quality content for your audience, get help from a content agency. Contact MintCopy for more information about our services. Our team of writers is trained and experienced in SEO content writing for a wide range of industries. From crafting your content strategy to building editorial calendars, delivering ongoing content, and ensuring it checks all the right boxes for search engine optimization as well as human engagement, we have the knowledge and talent your want in your content marketing partner.