DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.
Good content can attract new customers and keep them returning to your website looking for new and valuable material. Poor content will destroy credibility,
damage customer relationships, and turn your website into a black hole for future profitability.
Irrelevant, Outdated and Meaningless Content is WORSE than No Content
All it takes is one glaring grammatical mistake or fact pulled from a biased source to completely put people off your content. On top of being grammatically correct and well researched, it also needs to be interesting and relevant to your audience.
You can have the greatest product in the world, but people will never see it if they can’t stay awake long enough to read your copy or to make it through
your blog posts. If you have to make a decision between skipping a blog entry or posting one that’s poorly written, do yourself a favour and step away
from the keyboard.
Finding a Balance Between Business and Marketing
Achieving the right blend of operations and brand marketing is where many business owners have a lot of difficulty. Most people don’t start a business with a plan to spend hours every day updating their content. Yet, every business owner today realizes that SEO and digital marketing will not work without content. When you are spending more time during the day crafting witty content instead of focusing on customer service or product improvement, it may be time to consider asking for help.
Optimized, valuable, and shareable content is absolutely necessary for your online presence. Unfortunately, many excellent entrepreneurs who can flawlessly execute business plans struggle with
copywriting. If you’re having difficulty finding a balance between business activities and creating quality content, you should consider the following:
- Set aside a specific day dedicated to your website: Put writing and website tweaking on your schedule. Making it a professional priority with a recurring timeslot can simplify the process and keep your content fresh.
- Keep an “ideas” journal: You never know when the next idea for a perfect blog post will hit. Keep a content marketing idea journal or use an app on your phone to jot down your little bursts of genius throughout the day. This will make it easier to brainstorm later and put your ideas into a readable format.
- Delegate or Outsource: If your schedule is overwhelming or your writer’s block is depriving your customers of great content, consider giving the responsibility to someone else. Not every small business has a marketing department focused on content creation. Fortunately, there are qualified companies dedicated entirely to the art of improving your website and helping you create a customer following.
There’s No Shame in Outsourcing to Content Agencies
Shareable and engaging content is the cornerstone of digital marketing. Not having the time to effectively produce this can hurt business and make the future of your brand uncertain. Reaching out to professional copywriters who specialize in content marketing can free you up to focus on other, more important aspects of your business.
There’s no shame in outsourcing your content writing to an agency. Knowing when to ask for help is one of the best professional instincts entrepreneurs
can have. It’s not hard to find the best copywriters in Canada!
If you are feeling overwhelmed or your business is expanding and taking your schedule with it, MintCopy can help. We take your brand as seriously as you do, and we take pride in the results we deliver. Call us at 1-888-646-8003 or reach out to us by email for more information.