Content Marketing Blog mint

Content Marketing Blog

When to Ask for Help with Your Content

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Good content can attract new customers and keep them returning to your website looking for new and valuable material. Poor content will destroy credibility, damage customer relationships, and turn your website into a black hole for future profitability.  

Irrelevant, Outdated and Meaningless Content is WORSE than No Content

 All it takes is one glaring grammatical mistake or fact pulled from a biased source to completely put people off your content. On top of being grammatically correct and well researched, it also needs to be interesting and relevant to your audience. 

You can have the greatest product in the world, but people will never see it if they can’t stay awake long enough to read your copy or to make it through your blog posts. If you have to make a decision between skipping a blog entry or posting one that’s poorly written, do yourself a favour and step away from the keyboard.

Finding a Balance Between Business and Marketing

Achieving the right blend of operations and brand marketing is where many business owners have a lot of difficulty. Most people don’t start a business with a plan to spend hours every day updating their content. Yet, every business owner today realizes that SEO and digital marketing will not work without content. When you are spending more time during the day crafting witty content instead of focusing on customer service or product improvement, it may be time to consider asking for help.

Optimized, valuable, and shareable content is absolutely necessary for your online presence. Unfortunately, many excellent entrepreneurs who can flawlessly execute business plans struggle with copywriting. If you’re having difficulty finding a balance between business activities and creating quality content, you should consider the following:

  • Set aside a specific day dedicated to your website: Put writing and website tweaking on your schedule. Making it a professional priority with a recurring timeslot can simplify the process and keep your content fresh.
  • Keep an “ideas” journal: You never know when the next idea for a perfect blog post will hit. Keep a content marketing idea journal or use an app on your phone to jot down your little bursts of genius throughout the day. This will make it easier to brainstorm later and put your ideas into a readable format.
  • Delegate or Outsource: If your schedule is overwhelming or your writer’s block is depriving your customers of great content, consider giving the responsibility to someone else. Not every small business has a marketing department focused on content creation. Fortunately, there are qualified companies dedicated entirely to the art of improving your website and helping you create a customer following.

There’s No Shame in Outsourcing to Content Agencies

Shareable and engaging content is the cornerstone of digital marketing. Not having the time to effectively produce this can hurt business and make the future of your brand uncertain. Reaching out to professional copywriters who specialize in content marketing can free you up to focus on other, more important aspects of your business.

There’s no shame in outsourcing your content writing to an agency. Knowing when to ask for help is one of the best professional instincts entrepreneurs can have. It’s not hard to find the best copywriters in Canada!

If you are feeling overwhelmed or your business is expanding and taking your schedule with it, MintCopy can help. We take your brand as seriously as you do, and we take pride in the results we deliver. Call us at 1-888-646-8003 or reach out to us by email for more information.

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.