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An Overview of How Google Search Works

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

The World’s Largest Library is at Your Fingertips

It can help to think of Google as a library. Google builds an index through software called crawlers or bots. These crawlers browse content much like users do, going from page to page while storing information to give it back to users when they need it. Crawlers take note of keywords, freshness of the webpage, the time it takes to load, and many more factors to rank it for search. When you understand how Google organizes information, you can better develop an approach to search. Your digital content must be easily found, and found first, when your audience is exploring this online library.

Beyond Keywords – Getting to the User’s Intent

Search isn’t just about keywords. For example, if you were to search “Walmart,” you are probably looking for the local store, not the Arkansas headquarters. Google wants to give you relevant results for your search query, so it focuses on the dominant interpretation, or what most users mean when they search for a particular query. People are getting more search savvy, which gives search engines more information about what the user really wants. Instead of only thinking of the target keywords, think like a searcher and write content to suit.

Providing Relevant and Reliable Information

Another aspect of search to consider is that Google and other search engines have invested in systems to make sure sites are relevant and reliable. Google does not want to be accused of sending its users to spam sites or sites that use deceptive SEO practices to get users. When you provide quality content written for users and relevant information that pertains to the desired keywords, you can avoid being ranked lower for poor quality or having your website banned from search.

Write for Users, Search Engines Will Follow

Search relies on user’s cues as part of the ranking process. When your audience spends time on your site, using the content you’ve provided, search engines take notice. If you need help with your content marketing strategy, an experienced content agency can help you create relevant content while managing an SEO plan. Discuss your goals with the team of copywriters and SEO content specialists at MintCopy. Let our skilled writers help you get your content found by people and search engines.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

  • https://blog.google/products/search/how-google-delivers-reliable-information-search/
  • https://www.google.com/search/howsearchworks/
  • https://www.copypress.com/blog/how-googles-search-works-and-what-it-can-do-for-your-content/

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