Content Marketing Blog mint

Content Marketing Blog

Cluster Posts Are Like Two-Bite Brownies!

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

What Are Cluster Posts?

The cluster model is based on a strategy that covers a particular topic in depth. It consists of three elements:

  • One pillar page that acts like a hub and is a comprehensive overview of the topic.
  • Cluster pages that go in-depth on a subject related to the pillar page.
  • Internal links that build a foundation to support the pages within the cluster.

In 2020, Google announced that their technology would help support the relevancy of specific passages within a page. Topic clusters organize information about a broad topic and provide more detailed information through links from relevant passages. Needless to say, when Google announces how they’re improving the user experience, copywriters must pay attention.

Why Use Cluster Posts? 

  • Useful, easy, relevant: Cluster posts reduce the work of your content creators by organizing your content into easily digestible topics. Instead of creating dozens of articles around one keyword and duplicating information, you can use the pillar page to link out in-depth articles that give users key points that they want. Readers don’t have to click on each link, but they can choose to follow the information that fits their needs.
  • Fast, great value: Cluster posts help you create content faster. After you create a pillar page, you can easily see which ideas need more detailed coverage. Because you’ve already done most of the research for the pillar page, cluster posts are easy to create. You’re not duplicating content, so you can create higher quality that adds value to the reader.
  • Improved search rankings: Cluster posts help you create comprehensive content while avoiding gaps and not rambling on about something that will not be relevant to your reader. Catering to user searches faster and better, cluster posts help you increase engagement on a page. Your information will be well-organized, making it easier for users. Pillar pages tend to keep users on your site longer, which helps your ranking on the SERPs. Cluster posts also help establish your authority on a subject, which is another element of SEO that increases your ranking.
  • Guide audience through their search journey: Readers respond well to topic clusters because these pages improve their experience by anticipating what type of content the user wants. Pillar pages can help you move your audience through the sales funnel effortlessly.

Need Help with Your Content Strategy?

Developing high quality content increases your reach to your audience. Organizing your content in clusters is a good foundation to set your site up for how people are searching for information today. To learn more about how a content agency can help you transform your content, contact MintCopy for more information. 

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

https://www.semrush.com/blog/topic-clusters/

Share


Recent Posts

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.