Content Marketing Blog mint

Content Marketing Blog

Help! Robots Are Taking Over Content Writing

Can They Really?
If you follow content marketing trends and industry news, you have probably read articles predicting doomsday for content writers, with robots ready to take away those jobs. Yes it is true that robots are useful in large manufacturing operations; for cleaning and vacuuming; and even as bomb squads. You may see them substituting as pharmacists and bartenders – yes, they fill out your prescriptions as expertly as they fill your glass! However, what place do artificial intelligence and robots have in a creative industry like writing? Quite an important place, say some.

The Associated Press, like several other news outlets, is using an automated reporting platform called Wordsmith to create hundreds of articles, especially finance and sports-related stories. Did you know that half of all the edits made on Wikipedia articles are by bots? New York Times not long ago ran a quiz where readers were asked to identify news items written by robots vis a vis journalists. Those who took the quiz out of curiosity were surprised that they got many answers wrong, pointing to how close robots are inching in the writing world.

Jayson DeMers, a thought leader in the content marketing space, talks of the “inevitable takeover of robots” where in the future, complex algorithms will be able to produce more complicated, emotional stories in keeping with the reader’s taste, history and reading levels. He predicts they will write movie scripts and novels.

Why a Content Takeover is Not Going to Happen
No, you can’t fire all your content writers and hire a robot! Here’s why:

  1. Robots Are Only Producing Data-Driven Reports: News outlets are making use of robots to produce articles, but these are mostly updates about quarterly earnings, stocks and data-rich sports stories. We haven’t heard of a journalist losing her job on account of a robot. Most content creators are happy for tedious, rote tasks to be taken off their hands, while they can focus on producing more serious, follow-up stories with opinion and analysis.
  2. Robots Have Knowledge, Not Wisdom: Think of the reasons why you love a certain writer: you take delight in their use of language; you admire the originality in their thought; you are touched by their insight on the human condition. In contrast, robots are repositories of data, but they cannot make connections between ideas the way human beings can. They can provide the facts, but not the context.
  3. Content Marketing Needs Quality Writing: Content marketing is getting tougher to do, because everyone is entering the field. The only way to outshine others is by producing content that is original, emotional, opinionated (in a good way) and entertaining. Much of this is only possible through effective story-telling, and by drawing appropriate connections that appeal to a reader. Human beings have empathy, emotions and psychological insight which make them persuasive writers and marketers.
  4. Robots Are Not that Advanced Yet:  Some industry experts are psyched about all the developments in technology and see robots taking over all writing someday. Even they are, however, quite sure that we are light years away from any such threat unfolding. Robots are not all that advanced as yet, and they are being used for tasks that most good writers don’t relish anyway.

If anything, robots only emphasize the need to produce content that makes a human connection with the reader. If you are looking for a leading content marketing agency with expertise and experience in SEO copywriting, call 1-888-646-8003 today or email us to learn about our range of copywriting services in Canada.

Share


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.