When you go to the library, you don't ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything's online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.
Ask Customer Service Reps and Your Sales Team
Your employees who deal with your customers know what type of information they want. Use those frequently asked questions to generate content to respond to customer's needs. Expand your product information to make sure customers have the information to make a purchase. Increase your expert articles and guides to respond to FAQs about your products and services.
Use Websites that Generate Content Ideas
Whether you're looking for keyword suggestions or ways to boost your content marketing strategy, there are many online tools that help you find questions that your customers ask about different topics.
- People Also Ask - start with a keyword to find out real questions users ask.
- Answer the Public – “a direct line into your customer's thoughts.”
- QuestionDB – a free and paid version to get content ideas for SEO writers. Questions are sourced from Reddit instead of Google.
Check Social Media and Other Digital Assets
Social media is a treasure trove of content ideas. Browse through industry pages and read the comments on articles that connect to your business. You'll get many ideas on what customers are interested in. Browse through community boards related to your industry. Read up on your competition. Use these ideas for content writing. Create case studies around your customers and ask them to share the links. Look at your asset library for old ideas that can be repurposed.
Reach Out to New Writers
Even if you have your in-house content team, using a content agency to find new writers can generate new ideas for your content. Writers outside your team bring insights, perspective, and questions that maybe you haven't considered fresh and interesting or even thought of. Having a steady stream of ideas for your content marketing strategy keeps your creativity going. MintCopy supports your content plan with fresh content to let you focus on your business while keeping your users engaged. Contact us for more information about our copywriting and SEO content writing services.