Content Marketing Blog mint

Content Marketing Blog

2020: Content Marketing Year in Review

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Take a walk down memory lane to see what tips, techniques, and ideas we had about content strategy this year. Many of these can help drive your 2021 content marketing goals.

January

What Humans Want

  • Google constantly updates its SEO algorithm to make sure users get the information they want. Don’t chase Google. Instead, go after your audience. If you write for the living, they will let you live!  Read more

13 Essential SEO Writing Hacks for 2020 and Beyond

  • SEO has many facets, but the basics are keywords, quality content and best practices. Develop good SEO habits to keep your content fresh and relevant. Read more

SEO is Complex - TRUE. Writing SEO-Friendly Content is Simple - Also TRUE!

  • SEO has many elements, some of which are out of your control. Focus on the key points that encourage greater readership and engagement instead of obsessing over every little technical detail. Read more

February

The Numbers Don’t Lie

  • Knowing online marketing statistics can help you focus your content strategy to keep your material fresh and relevant to your audience. Stay up to date with trends to connect with readers. Read more

Understand the Dynamics and Cultivate a Strong Content Team

  • A copywriter writes the content, but there are many other roles involved in developing an online presence through content. Know the different roles and responsibilities to cover your bases.    Read more

Want the Best Online Rankings? Hire the Best SEO Writers!

  • Excellent SEO writers know how to combine storytelling with technical SEO to engage your readers and meet search engine criteria. Read more  

Even the Best SEO Writers Need a Clear Content Strategy

  • A content marketing strategy focuses your efforts on your marketing goals. SEO writers need meaningful guidelines when producing content. Read more

March

Create Lasting Wins with Pillar Pages

  • Pillar pages group your content into easily searchable information to reduce clutter and give users a way to read through your content. Read more

Why A Content Audit is NOT a Bonus; It's Absolutely Essential!

  • Review your content to see if it’s working to meet your marketing goals and your customer’s needs. Read more

How to Make Your Content More Memorable

  • Creating longer content isn’t the magic bullet to getting readers. High quality content, whether it is long or short, is remembered and shared. Read more

Keeping Content Alive During a Crisis

  • In March, the pandemic was new. Everything was uncertain. We wanted to assure our customers that we would keep working hard to produce high quality content, regardless of what was happening. Read more

April

How Many Words? Depends on How Many Readers You Want!

  • Ignore the hype about long form content and focus on user intent instead of word count. Users who want short answers won’t read a long article.  Read more

Refresh Old Content and Re-energize Your Content Marketing Strategy

  • You don’t need to keep reinventing the wheel. Take your older content that performed well and update it to make it more relevant. Read more

COVID-19 Has Disrupted the World...AND Your Content Calendar

  • Be a content quarterback by having a backup play and adapting your plan to local, national, or even international events. Read more

People Have Questions During COVID-19

  • Set yourself up as an authority in your industry by tackling the questions people want answered.  Read more

Don’t Hold Back on Gratitude

  • You don’t have to wait for a pandemic to use your content to show appreciation to the heroes in your community. Take the opportunity to thank those who are doing more.  Read more

May

Content Guidelines During COVID-19

  • COVID-19 changed consumer behavior. Marketing had to adjust. Here are our tips for adapting to regulations during the pandemic. Read more

Is Your Content Plagued by the TLDR Syndrome?

  • Today’s consumer skims content before fully reading it. When you have long-form content that fails to engage, it will be ignored. We have tips for keeping your customer engaged. Read more

The Essential Ingredient in Email Marketing During COVID-19?

  • Businesses that adapt to consumer behavior are the most successful. Your email campaign needs to address sensitivity and positivity during times of crisis. Read more 

Getting Ready to Reopen Your Business?

  • Email can be one way to connect with customers when your store is closed, whether from a pandemic or a vacation. Learn to effectively communicate through email. Read more

June

Moving Your Brick-and-Mortar Business Online?

  • Your online store needs to be SEO ready for customers and search engines to find your products. Professional copy reaches your audience and makes sure your e-commerce store can be ranked. Read more

8 Steps to Creating Cornerstone Content

  • Cornerstone content is foundational to your online presence. It’s content that resonates with your customer time and time again. Read more

It's Time to Stand Together Against Racism

  • Content should reflect diversity and inclusion to promote equity. We have some tips on creating content that is multicultural and bias-free. Read more

"How's It Going?"

  • This blog post shares an interesting story about how a private email about #BlackLivesMatter went viral, garnering an audience for the brand. Read more

Proud of Your Diverse Workforce?

  • Employee generated content can be part of your online marketing strategy by getting people talking about your brand. Read more

July

Can You Feel the Love?

  • Good content that is engaging is storytelling at its best. Your brand has a story. Share it to gain an audience. Read more

How to Make Your “How-To” Content Perform Better

  • How-to content continues to be popular with customers who want to solve problems. Let your content drive sales by creating how-to articles that set your brand up as an authority. Read more

How to Write Content for Google Power Users

  • Harness the full power of Google search by creating content that is searchable and engaging. Read more

Publish Customer-Specific Content that Converts

  • Case studies are real stories about customers who engaged with your brand and reaped the benefits. Use this content idea to reach new customers. Read more

August

Increase Views for Your Online Videos with Engaging Descriptions

  • Video is a powerful medium. To get your audience to click on the link, you need to describe the video. Search engines need good descriptions. Read more

Your In-House Assets are a Goldmine!

  • Creating new content isn’t always the answer. You have a treasure trove of ideas in your business that can be repurposed into new content. Read more

Content Marketing Best Practices

  • Take your content marketing up a step by learning how the pros do it. Even implementing one new strategy can help you be more successful. Read more

The Mighty Google Can't Read—It's An Engine, a.k.a. A Machine!

  • To create high quality content that engages your audience, you need to write for people, not for Google alone. Read more

September

Hire a Content Agency or an In-House Copywriter?

  • Decide whether you need a content agency to produce content for your online presence or if you want to hire your own in-house copywriter. Read more

Essential Steps to Develop Your Content Strategy

  • Create a content strategy to drive your approach to content instead of just throwing stuff at the wall to see what sticks. We’ll show you how. Read more

Writing for Your Customer is Easy - Make them Write for You!

  • Create content that your audience wants to read by using their questions and information to write for them. Read more

October

Turn Negative Reviews into Marketing Gold

  • Don’t be afraid of negative reviews from your customers. Use them to build a relationship with current and new customers. Read more

The Rules of Traditional PR Still Work for Content Marketing

  • Media coverage may not be directly tied to SEO, but it can be part of your brand strategy to get more readership and gain rankings. Read more

Quality Content is an Investment that Needs Quality Writers

  • Quality content takes time and effort, but it pays off by keeping your customers engaged with your brand. Read more

Top 7 Content Marketing Challenges Facing B2B Tech Companies

  • B2B companies need high quality content that resonates with their audience. Produce content that meets your customer’s unique needs. Read more

9 Content Marketing Tips for B2B Tech Companies

  • Follow best practices in content marketing to reach and engage your B2B customers. Read more.  

November

Creating Website Content for a New Business Startup

  • Don’t think you need a full-scale website with tons of web pages when you’re a start up. Create a solid plan to build your content as you grow your business. Read more

Update Outdated Copy with FAQs to Enrich Search

  • Old content can be repurposed with FAQs to boost your organic search and meet user’s needs. Read more

The All-Important Email Subject Line—the 'New' Essentials

  • Adapt to new trends in email marketing to connect with your readers. A subject line can be the difference between a customer reading your email and trashing it. Read more

Let's Chat About Your Chat - Content Marketing Opportunities You May be Missing

  • Content isn’t limited to your website. Use chat as part of your content marketing plan to engage with users who are reaching out to you. Read more

December

Humans First, Spiders Next! Write Content for REAL Users

  • Focus on creating connections with your audience. The search engines will follow. Read more

Your Start-Up's Small Content Marketing Team has HUGE Potential

  • You don’t need a huge team to create content, but you do need a strategy to give your content writers a focus. Read more

Okay, You Have In-House Writers. You Still Need an Editor

  • An editor helps you maintain consistency to retain your brand’s image in the details. High-quality content matters to readers. Read more

Plan Your 2021 Content Marketing Strategy Now

Discuss your content strategy for 2021 with the MintCopy team. Our experienced SEO writers can help you maximize engagement with your audience to build your online presence. Use our online form to get in touch. You can also follow us on  FacebookLinkedIn, and  Twitter to stay up-to-date with the latest content marketing trends.

Happy Holidays and a Happy New Year!

Share


Recent Posts

Sheetal Pinto - 5/6/2021 06:00

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Sheetal Pinto - 4/29/2021 06:00

SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.